SCOTTSDALE, Ariz., March 30, 2017 (GLOBE NEWSWIRE) — AMMO, Inc. (POWW) – Ammunition has been around for centuries, but until now, no one has taken the $13 Billion guns and ammunition industry in such a fresh new direction.

The last major innovation in modern gun ammunition was back in the mid-1800’s when the centerfire cartridge was invented.  While the technology has certainly improved vastly over the years, the basic principle of how a bullet works has remained largely unchanged.  Unfortunately, the way ammunition is marketed has remained unchanged as well.  Today’s consumer and professional want something different.  That’s where the innovation of Chairman and Chief Executive Officer of AMMO, Inc. Fred Wagenhals comes in.

“Where ammunition companies have truly fallen short is with their marketing,” said Wagenhals.  “For this industry to grow, it’s time to look outside of the existing customer base.  The high quality of our new products will not only appeal directly to today’s shooter, they will also become mainstream with our unique branding.”

Wagenhals has a long and successful history as an accomplished inventor and entrepreneur.  Known as one of the motorsports industry’s most influential personalities, he led the charge on the major boom in motorsports merchandise when he was Chairman, President, and CEO of Action Performance.  He shaped the company by negotiating long-term, exclusive licenses with motorsports’ most popular drivers and teams; by using diverse distribution channels and disciplined branding; and, by maintaining an outstanding reputation for creativity, quality and authenticity.

Now, Wagenhals has brought his business savvy to the munitions industry with AMMO, Inc. (POWW).  AMMO, Inc. has combined the highest quality and latest technology in ammunition manufacturing with an exclusive line of licensed munitions, creating a lifestyle brand that will transcend the industry far beyond its traditional sporting, law enforcement, and personal protection roots.

The cornerstone of this new branding is AMMO, Inc.’s partnership with renowned motorcycle designer and builder Jesse James and the creation of the Jesse James line of branded bullets.  The new bullets are not only built in the USA with superior quality and cutting edge technology, they also offer the consumer a trendsetting identity and the knowledge that same bullets chambered in their gun are the same bullets that Jesse James uses in his own custom brand of firearms.

“I’m really excited about this company!” said James.  “The number one focus is keeping our eye on quality.  Also, giving customers something different and exciting to purchase.  Fred and I have had a successful Mass Retail business relationship that has lasted for two decades.  I can’t wait to see where this new venture will take us.  It’s going to be exciting times for AMMO customers.”

Today’s customer demands quality.  That same customer also wants a brand that sets them apart from other shooters.  AMMO, Inc.’s groundbreaking line of Jesse James Ammunition has the exclusive high-end appeal to fit the American lifestyle like no other brand on the market.  It also delivers where it matters most, with unprecedented accuracy and reliability.

Wagenhals will use his experience and sharp business strategy to put AMMO, Inc. at the forefront.

“Marketing and promotion for Jesse James Ammunition will focus not only on the firearms industry, but also outside of it,” said Wagenhals.  “We have a strong plan in place for a broad reach through social media and celebrity influencers, and a grassroots effort to bring the AMMO, Inc. brands into the mainstream.”

AMMO, Inc.’s current Payson, AZ, facility has the ability to produce over 150,000,000 rounds per year.  With one of the top test labs in the industry, AMMO, Inc. has the ability to create and test superior ammunition products. Their superior design, rigorous testing and quality control processes help put AMMO, Inc.’s ammunitions in the forefront of performance for the industry.

About AMMO, Inc. 

AMMO, Inc. (POWW), with corporate offices headquartered in Scottsdale, Arizona, and manufacturing facility in Payson, Arizona, designs and manufactures products for law enforcement, military, hunting, sport shooting and self-defense ( AMMO, Inc. was founded in 2016 with a vision to change, innovate and invigorate the complacent munitions industry. AMMO promotes branded munitions, including the Jesse James line of munitions and accessories; SHIELD Series munitions for Law Enforcement, stealth subsonic munitions, and the OPS (One Precise Shot) the tactical line of defense line of munitions.

Forward Looking Statements
This release may contain forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to, the possibility that some or all of the matters and transactions considered by the Company may not proceed as contemplated, and by all other matters specified in the Company’s filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company’s filings with the Securities and Exchange Commission (, including its recent periodic reports.

Media Kit:

Deborah Robinson		
Victory Management Group PR 

Jay Grdina 		
AMMO, Inc.