SCOTTSDALE, AZ, August 27, 2019 (GLOBE NEWSWIRE) — AMMO, Inc. (OTCQB: POWW) (“AMMO”), a technology leader and premier American ammunition and munition components manufacturer, announced the Company’s new STREAK™ ammunition range program at the National Shooting Sports Foundation (“NSSF”) Range-Retailer Business Expo™ held in Denver, Colorado. The event is tailored toward range and retail operators who are seeking new practices and an enhanced customer experience in their venues. AMMO’s STREAK Visual Ammunition is ideally suited for these applications with its unique visual signature and its range program provides a countertop merchandising display to drive participation and sales.

“We were excited to launch our STREAK range program at the NSSF’s first-ever Range-Retailer Business ExpoTM in Denver,” commented Mark Hanish, AMMO’s President of Global Sales & Marketing. “Range operators are focused on driving customer engagement and increasing ammunition sales and range time. In support of this effort, AMMO introduced its new ‘range program’ which consists of an in-store countertop STREAK™ video display demonstrating our ammunition’s non-incendiary visual signature headed down range. This program is further supported by a great pricing program which allows the operator to procure STREAK™ ammunition in 50 round boxes or 1,000 round cases for customers to enhance gun rentals and training sessions with range instructors.”

This year’s inaugural NSSF Range-Retailer Business ExpoTM was designed for existing firearms ranges, startups, entrepreneurs and retail operators. The NSSF has been in existence for approximately 58 years and is the industry leading advocacy association with a membership of more than 12,000 manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers. The NSSF supports industry businesses, diligently works to keep guns out of the wrong hands, while encouraging the enjoyment of recreational hunting and shooting and a better understanding of the use of the industry’s lawful products.

About AMMO, Inc.

AMMO designs and manufactures products for a variety of markets, including law enforcement, military, hunting, sport shooting and self-defense. The Company was founded in 2016 with a vision to change, innovate and invigorate the complacent munitions industry. AMMO promotes branded munitions, including its patented STREAK™ Visual Ammunition, the Jesse James line of munitions, /stelTH/ subsonic munitions, O.W.L. Technologies®, and Night OPS (One Precise Shot) a lead-free frangible tactical line of munitions for self-defense. The Company’s corporate offices are headquartered in Scottsdale, Arizona. Manufacturing operations are based in both northern Arizona and Manitowoc, Wisconsin. For more information please visit:

Forward Looking Statements

This document contains certain “forward-looking statements”. All statements other than statements of historical fact are “forward-looking statements” for purposes of federal and state securities laws, including, but not limited to, any projections of earnings, revenue or other financial items; any statements of the plans, strategies, goals and objectives of management for future operations; any statements concerning proposed new products and services or developments thereof; any statements regarding future economic conditions or performance; any statements or belief; and any statements of assumptions underlying any of the foregoing.

Forward looking statements may include the words “may,” “could,” “estimate,” “intend,” “continue,” “believe,” “expect” or “anticipate” or other similar words, or the negative thereof. These forward-looking statements present our estimates and assumptions only as of the date of this report. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. We do not undertake to update forward-looking statements to reflect the impact of circumstances or events that arise after the dates they are made. You should, however, consult further disclosures and risk factors we include in Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and Reports filed on Form 8-K.

In our filings with the Securities and Exchange Commission, references to “AMMO, Inc.”, “AMMO”, “the Company”, “we,” “us,” “our” and similar terms refer to AMMO, Inc. and its wholly owned operating subsidiaries The Enlight Group (d/b/a Jagemann Munition Components), SNI, LLC and Ammo Technologies, Inc.”

Investor Contact:
Rob Wiley
Chief Financial Officer
Phone: (480) 947-0001

Media Contact:
Mark Hanish
President of Global Commercial Sales & Marketing
Phone: (480) 530-2827